There are no additions to head-count or employee benefits costs. You get exactly what you need to get the job done; no more, no less. With compensation based on a variety of retainer-plus- performance-incentive models, you get senior executive impact at significant savings over less experienced new hires or staff re-deployment. More important, the cost is nominal in comparison to the risk of downside revenue erosion or, on the upside, the loss of revenue potential.

Although all of Jim’s work is custom-tailored to his clients needs, most assignments fall into a few critical categories:

- Positioning media brands for maximum competitive impact

- Developing new revenue streams through media brand extensions and content migration

- Leveraging relationships with key business categories and target accounts

- Packaging multi-platform, branded content and digital applications

- Optimizing the sales organization; process assessment and special sales training

- Selling special inventory and sponsorships and

- Adapting existing revenue strategies to address new marketplace realities

Most likely, you are now running lean; your sales and marketing team has all it can handle, just coping with day-to-day operations. And you may still be struggling to create a strategy that will be flexible enough to deal with the volatile market that we can expect next year. What’s more, you might have identified a marketing opportunity that could give you some real upside in 2010… if you had the time and people to work on it. Or you may have a particularly nagging sales problem that needs to be addressed, before it makes matters worse.

In today’s environment, managers must deal quickly and aggressively with challenges like these, without putting the core business at risk. Yet this is not the time to add to staff or increase costs.

What to do?

Call one of the most experienced marketing and sales professionals in the business….